Brand Identity: Elegance and Mystery
"La Cucina dei Gusti Impossibili" is an extraordinary restaurant where every dish is a journey through flavors and emotions. The challenge? To create a brand identity that translates this enigmatic and elegant nature into a recognizable and memorable visual language.
We chose a bold and minimal color combination: vibrant yellow as the primary color, symbolizing creativity and vitality, balanced by a deep black background, adding sophistication and a touch of mystery. This contrast guides the viewer’s eye to carefully selected elements, sparking curiosity without revealing too much. Every visual detail was designed to capture the essence of a place where every dish is a surprise.
Creativity and Contrasts
The logo and typography design were inspired by the concept of balance between simplicity and extravagance. Clean and contemporary lines were enriched with unexpected details to evoke the complexity of the brand’s cuisine. This approach is also reflected in the textures and patterns of the project, suggesting dynamism and innovation.
Web Design: Modern Minimalism
The website was designed to serve as a window into the unique experience offered by the restaurant. The minimal and intuitive structure guides users through carefully curated sections, where yellow is strategically used to emphasize call-to-action elements and key content. The result is a modern design that captures attention without overwhelming, leaving room for the user’s imagination.
The Final Result
This brand identity doesn’t just tell the story of the restaurant’s concept—it brings it to life. Every choice was made to speak of exclusivity and innovation, offering customers a visual taste of an extraordinary culinary experience.
